Online video – YouTube in particular – is a great way to reach your target audience. Watch the video below to find out how to get nearly the same exposure as a typical TV commercial by using online video advertising. And – you can get started for free!
Most big brands already understand that something like half of all people are consuming their content and watching shows on their computers, smart phones, and tablets. As a small business owner, you can skip the expense of putting your commercial on regular TV and target just those people interested in the types of products and services you provide using YouTube in-stream advertising.
FYI – you know those $100 adwords coupons Google sends out to businesses? (or you get when you sign up for a website at a place like GoDaddy or Bluehost) You can use them for YouTube also. And it’s easy to set up … if you don’t have a coupon, contact us – we typically have extras.
Please post your questions below in the comments or in the YouTube comments.
In this video I’m going to show you how to get your company’s commercial “on TV” for free
Ok – so you noticed I did the quotes thing when I said TV. So by TV I really mean YouTube. But it’s not that far off. Something like half of us are now watching their shows and other content on the computer, on our tablets and on our phones.
[Mike watching Project Runway]
So there’s just as many opportunities for people to see your commercial as on basic cable or the networks – it’s just much more targeted. And that’s a good thing! This way you’re not paying to advertise to the general masses, just those people that have specific interests in what it is that you sell.
What I’m talking about is in-stream YouTube advertising. You’ve probably seen it before where you go to click on a video and before your main video starts you see a little commercial play. That can be YOUR commercial. And yes, people do watch these commercials. Why? because they are hyper targeted for the people that are watching them.
So this is different from video search engine optimization, where we try to get your videos to show up in a Google search. It’s less about keywords and it’s more about topics and interests. It’s more commercial, it’s more about selling and less about content. One thing that love about it is you can exactly what cities or regions you want the commercial to air.
So, the very best part about this whole thing is that you can get started by yourself for free.
You might have gotten one of these in the mail from Google. It’s a $100 adwords coupon. Well you can use these same coupons for YouTube advertising as you can for Google pay per click. And the best thing about it is the YouTube campaigns are very easy to set up.
To give you an idea of how far you can go with one coupon, I recently set up a video for a client, and with the one hundred dollar credit we got almost 800 views.
So, I’ve just told you a way to get your commercial in front of lots of people for free. So what are you waiting for? If you have a question, please post it in the YouTube comments and while you’re there please subscribe to my YouTube channel.
Thank you for watching and I hope to see you soon.