What Does “Video Marketing” Really Mean?

Leveraging Video To Increase Sales With “Video Marketing”

Video Marketing can mean many things – which is why I put the phrase in quotes. It can simply mean the use of video in your business marketing, using video spots online or on TV, or optimizing video for the search engines.

But to me, Video Marketing refers to an overall strategy revolving around video. There are three parts:

  1. Producing a series of value added / content based videos and uploading to hosting sites like YouTube with proper keywords & optimization to get found online
  2. Create offers involving this video series to encourage email signups on your website – or follows on your social networks
  3. Nurturing and stay top of mind with this list over time via email & social media, always delivering helpful content (the video series, one by one)

In addition, you’ll want to make it easy for people to get started doing business with you in each communication. Some may call right away and some may take a couple months or even years to convert. But, if you’re taking a long term sustainable approach, it doesn’t really matter.  Once the system is setup, each video and each email gets being delivered in the same way whether it’s going to one person or 1,000 people! True leverage of your time using YouTube and email autoresponders (emails that are pre-programmed).

This video provides a brief overview of WHY you’d want to use Video Marketing

This video goes into more detail about the actual process and demonstrates how it all works

For even more info, download our free e-book that explains the above strategy in detail

Or, give us a call at (203) 665-8874 or email info@VideoActivePro.com


About the author

Mike Liebensohn

In search of truth amidst the human condition. Singer/songwriter at http://ParkwaySouthBand.com and Video Producer at http://VideoActivePro.com

Posted on by Mike Liebensohn in Video Marketing

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