YouTube Marketing

How To Choose a Video Production Company For Your Business

Posted on by Mike Liebensohn in Video Marketing, Video Production, YouTube Marketing Leave a comment

videoactive productions - How To Choose a Video Production Company For Your Business - heather and camera lens picture

As a business owner, you understand the important of a strong video presence these days – on your website, YouTube, and social media. Not only do today’s consumers expect it, but when done right, video sells for you 24 hours a day, freeing up time and resources  for other parts of your business.

Technically, it’s easy to make a video these days. Many people are even using their smart phones or buying pro-consumer camcorders. And there’s no shortage of videographers to choose from. Lot’s of great video people, lots of options, BUT operating a camera is only one piece of the puzzle.

The Big Picture – Lighting & Sound

Beyond the camera, there’s an art to composing great shots. It goes without saying that you want to find someone who understands how to use the proper lenses, lighting, and settings to make the subjects look good – and interesting visuals to hold viewer attention. Not to mention using the right microphones so you don’t sound like your office is in a cave (remember, audio is half the viewer experience).

But …. The Most Important Part Is What You Say

Let’s pretend you hire someone to tape you, that understands all of this. Maybe they’re even an award winning cinematographer. How awesome would that be!  BUT … what are you going to say once they turn the camera on? Are you going to write a script? Are they going to write something for you? Will you be able to deliver the lines in a way that doesn’t do more damage to your brand than good? (There’s a reason why A-list Hollywood actors make millions. It’s a lot harder than it looks.)

“Instead of writing a script, take more of a documentary / news story approach to your company videos”

What’s the alternative? Would you really want to hire an actor – a paid spokesperson? That would defeat the purpose. This is an opportunity to make a connection and engage the viewer. People want a glimpse behind the scenes of the place where they’re thinking about doing business. Because of the internet, consumers are more skeptical than ever. Being “real” goes a long way.

videoactive productions - How To Choose a Video Production Company For Your Business - alex and mike interview in kitchen with dog

It’s Not Just About The Words

Instead of writing a script, take more of a documentary / news story approach to your company videos. Hire someone who is an experienced interviewer to lead you (and your team) in a conversation, and let the cameras run. Then the best parts can be pulled out and edited together, along with other shots and images that tell the story (and show some behind the scenes) of your company.

Documentary makers have a general idea of the story going in, but ultimately they build the final production around what comes out of the interviews, organically. You can do the same with your business marketing videos. Get the top people from your organization who are on the front lines every day, get them talking, and their natural passion comes out. That’s the kind of video that engages the viewer. It’s not just about the words, it’s how they say it, their whole physiology.

At VideoActive Productions, this is our specialty. As a matter of fact, it’s all we do. We call it Shower & Showup™.  Our entire process is designed for us “regular” folks who get a little flustered in front of a camera, who aren’t sure what to say, but realize the value in being in our own videos.

I guarantee no matter what type of personality we’re interviewing, if they have a strong belief and passion in what they’re doing, it WILL eventually spill out on camera, once engaged in a conversation … and we know how to nurture it, capture it and edit it into a beautiful, compelling production, that engages your prospective clients and compels them to take the next step.  (And – our video shoots are actually a lot of fun!)

Next Step

Contact us to set up a no charge / no pressure conversation where we can get to know each other, talk about your vision, and see if we’re a fit.

Thanks!

Mike Liebensohn

Chief Producer
VideoActive Productions
www.VideoActivePro.com

mike {at} VideoActivePro {dot} com

203-665-8874

Now accepting new clients nationwide

For our portfolio click here
Watch our video about Shower & Showup
See a sample YouTube channel
Click here to contacts us
Get on our email list

 


Activate Your Marketing With VideoActive

Posted on by Mike Liebensohn in Shower & Showup, Video Marketing, Video Production, YouTube Marketing Leave a comment

Real Video, Real People – Could This Be The Missing Ingredient?

 

You’ve got a website. You send out emails. You post things in social media. But how well are you connecting with your audience in this new virtual world?

It’s time to “punch up” your marketing with more personal, entertaining, and engaging content that invites people into your world and goes behind the scenes a bit – while warming up your prospects, developing trust and credibility.

HOW?

We can give you an entire library of videos, including a 60 second business profile video, a 15 second teaser video, and a slew of “traffic magnet” content videos – all taped in one short and painless Shower & Showup™ session. There’s nothing for you to prepare, read or memorize.

We’ll give you a presence on YouTube, optimize all videos for the search engines, and create a new videos page on your website. Then, you can start to incorporate the new videos into ALL parts of your marketing – your home page, email signature, blog posts, email newsletters, ad campaigns, etc.

WHY NOT?

Shower & Showup by VideoActive Productions

Money – You may be thinking – is this going to be way out of my budget? The truth is, with our streamlined process (this is ALL we do) and lower cost of technology, our service is affordable for even the small “single person” business owners.

Fear – Maybe you’re nervous – not sure what to say or if you’ll come off well in a video. We don’t just shove a camera in your face. We lead you through a conversation, just like a coffee chat … while the camera rolls in the background, then we edit together only the best parts. And, we know what lenses and light to use to make you look your best.

Skeptical – I get it, maybe you’re just not convinced that being in your own videos can help your business. Let me put you in touch with a list of clients who will tell you about how they now feel like a celebrity when they show up to meet with a new prospect – or how much easier they close deals because they’re perceived as “the expert” right out of the gate. And don’t even get me started about the popularity of online video these days – YouTube, social media, Google …

Shelf Genie YouTube Channel

I’m sure you have questions. Let’s talk. The first conversation is free, and I guarantee you’ll never have a more low pressure experience with a potential vendor.  Even if you’re not thinking of getting started for a while, now is the time to begin looking out for topics, and I can give some very powerful advice that has the potential to make you A LOT of money.  Want to know what it is?  Send me an email so we can put something on the calendar – mike@videoactivepro.com

Thanks!

Mike Liebensohn
Chief Producer
VideoActive Productions
www.VideoActivePro.com
203-665-8874

For our portfolio click here
Watch our video about Shower & Showup
See a sample YouTube channel
Click here contacts us
Get on our email list


How To Properly Upload Videos To YouTube

Posted on by Mike Liebensohn in Video Marketing, YouTube Marketing Leave a comment

We always recommend uploading all videos to YouTube – even if you want them on your website, put them on YouTube first then embed them on your site. Why? Because YouTube is the #2 search engine, owned by Google (#1). Enough said …

In this video, we show the basics of uploading a video to YouTube, including how to create a title, description, and tags section that will help you get found in the search engines.

Make sure to also watch this for a quick how to on adding your video to your LinkedIn profile

Need a new video? Our Shower & Showup™ is the perfect way to easily get a pro video made that shows people what you do & WHY you’re different.


How To Share Your YouTube Video Without Competitors Showing Up Next To It

Posted on by Mike Liebensohn in Video Marketing, YouTube Marketing Leave a comment

The jury is in – YouTube is the best place to host your videos.  It may not be all perfect, but it’s got the best combination of playability across all platforms, decent quality, and search engine clout and visibility … it’s king.

With that being said, one of the issues with sending people to watch your video on YouTube is the fact that they are then subject to other videos – they can get sidetracked into watching a competitor video or just another subject all together, like cats & babies, music, or some kind of crazy jackass style comedy.

But, there’s one little thing you can do to mitigate this risk: put together what’s called a playlist

A couple more things …

  1. using playlists is good for other reasons as well – it’s more likely to keep someone watching for longer which means they are more likely to convert, and YouTube is more likely to rank you higher in the future as people watch your videos for longer (audience retention is huge in their ranking factors)
  2. if you’re sending people to your website to watch your videos, that’s always best – just embed your YouTube video on the page, making sure the “show suggested videos when finished” box is NOT checked when you go grab the embed code

Video & Social Media – How To Make The Biggest Impact

Posted on by Mike Liebensohn in Video Marketing, Video Production, YouTube Marketing 2 Comments

A few “best practices” for spreading your video in social media, to get more people to watch it, share it, and talk about it. Plus – this all helps your search engine rankings …

http://www.youtube.com/watch?v=NAq5cmS0iOQ


The Perfect Elevator Pitch For Hard To Explain Products & Services

Posted on by Mike Liebensohn in Video Marketing Leave a comment

http://www.youtube.com/watch?v=4Cn6ZW4Q3c0


Setting Up Your YouTube Channel & Why You Should Even Care ….

Posted on by Mike Liebensohn in Video Marketing, YouTube Marketing Leave a comment

Ever struggle with how to use Facebook for your business?

If you do, you’re in good company.

In this video I make a case for why YouTube is the better platform for “going social” with your business.

In addition, I cover:
-YouTube’s new One Channel design & what to do
-How to make a trailer video (to get more subscribers)


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You Can Be On TV!

Posted on by Mike Liebensohn in Video Marketing, Video Production, YouTube Marketing Leave a comment

Online video – YouTube in particular – is a great way to reach your target audience. Watch the video below to find out how to get nearly the same exposure as a typical TV commercial by using online video advertising. And – you can get started for free!


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YouTube Video Scripting / Guidelines

Posted on by Mike Liebensohn in Video Production Leave a comment

Easter Cartoon - CT Local Marketing - Andertoons

Whether you’re brand new to making business videos or a seasoned pro, I have some helpful guidelines that are guaranteed give you more bang for your buck. Make sure you check out #6!
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