Unscripted Videos

Small Business Marketing – Making Your Video (Interview Questions)

Posted on by Mike Liebensohn in Shower & Showup, Video Marketing, Video Production, YouTube Marketing Leave a comment

Deer sticking tongue out - that photographer girl dot com and  videoactive productionsWhat do you like better – Obama or Clinton?

Don’t worry – I’m NOT talking politics … just making a point about communication.

With Barack, it’s obvious that he’s reading a teleprompter, while Bill just comes across like he’s having a conversation with you over a cup of coffee.

While you may not have Bill’s charisma, you obviously have something that makes people want to do business with YOU. Why not just capture that natural style in a short video – in a “journalistic style” marketing video.

Trying to read a script in front of the camera is hard. You’re going to get nervous and feel the pressure to “get it right”. Unless you are an experienced performer, it’s likely to come off canned and flat – it’s not going to have the power it needs to have – because it won’t be the real you.

For that reason, our approach is to just show up and interview you (over a cup of coffee), get you talking (not even looking at the camera), and then produce the video using whatever footage we get from the interview, weaving in text, graphics, shots of your office, pictures, etc – to tell your story. The heavy lifting happens in the editing.

It’s easy for you and more believable for your audience.
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Business Video Production Tip: Don’t Make A Hostage Video

Posted on by Mike Liebensohn in Video Production 1 Comment

Have you ever made a hostage video for your clients?

You know, where it’s painfully obvious that you’re reading off a script and the whole thing looks canned and unnatural? I’m sure you’ve never done this, but check out this week’s video to see my demonstration …. the difference between reading off a script the right way vs the wrong way – and a better alternative.

https://www.youtube.com/watch?v=_-AU2xl9HK0