Don’t worry – I’m NOT talking politics … just making a point about communication.
With Barack, it’s obvious that he’s reading a teleprompter, while Bill just comes across like he’s having a conversation with you over a cup of coffee.
While you may not have Bill’s charisma, you obviously have something that makes people want to do business with YOU. Why not just capture that natural style in a short video – in a “journalistic style” marketing video.
Trying to read a script in front of the camera is hard. You’re going to get nervous and feel the pressure to “get it right”. Unless you are an experienced performer, it’s likely to come off canned and flat – it’s not going to have the power it needs to have – because it won’t be the real you.
For that reason, our approach is to just show up and interview you (over a cup of coffee), get you talking (not even looking at the camera), and then produce the video using whatever footage we get from the interview, weaving in text, graphics, shots of your office, pictures, etc – to tell your story. The heavy lifting happens in the editing.
It’s easy for you and more believable for your audience.