How To Use Video & Email Marketing To Warm Up Your Prospects

Imagine having more power and credibility when going into all sales calls …

Watch this video!



Let’s say you’ve got a new “suspect” – whether it’s a referral from a customer, a business card you got from an event, a lead from your website, or whatever – you’re now in “let me show you why we’re so great and why you need our stuff” mode. No matter how you spin it, you’re essentially chasing them. Unless of course you really don’t need the business, in which case, why are you reading this?

There’s no way to win here. If you’re ultra persistent you may turn them off. If you’re too passive they may get snatched up by someone else.

So – how do we turn the tables. How to get them to sell THEMSELVES and realize that YOUR solution is their absolute best option?

Well, as soon as that lead comes in, start providing value. Don’t wait until they hire you. From day one, start emailing them short videos that are intended to educate and help – not sell. Let’s face it. People come to you because they want something. They want to make something better or make a pain go away. And they most likely have lots of general questions related to your industry and their problem. So that’s where you start.

Make short videos that address these questions. And send them out one by one on a regular basis, and you’ll build tremendous credibility, position yourself as the expert, and build trust through familiarity. Imagine if your prospect watches 5 of your videos before you get together for the first time. How’s that meeting gonna go? You’ll be like old friends. He (or she) already knows you!

And – this can all be automated using programs like Mailchimp, Aweber, Constant Contact, etc.

A great next step is to start brainstorming a list of topics for videos. Check out What To Talk About In Your Business Videos for help on that.

AND – for more info on our done-for-you packages, click here

About the author

Mike Liebensohn

In search of truth amidst the human condition. Singer/songwriter at http://ParkwaySouthBand.com and Video Producer at http://VideoActivePro.com

Posted on by Mike Liebensohn in Video Marketing, Video Production, YouTube Marketing

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