How well do you know your business?
Pretty good, right? You’ve probably been at it for a number of years – it’s what you do every day … if you’re like me, perhaps you get a little (a lot) obsessive about it!
It’s easy to forget when talking to other people that they don’t live inside your business like you do, and they often don’t understand all the in’s and out’s of what you do.
Here’s my point. Try to look at your business from the customer’s point of view. The best way to do this is to call up some of them and ask them how they would describe what it is that you do for them. Ask them how you’ve helped them and the value you bring. Even better – tape the phone call, then go back and listen (it’s always a really different perspective listening in as an observer – when you don’t have to be present in the conversation)