I’m constantly re-writing and testing out different messages to see what gets the best response. I believe it’s the most important thing you can do for your business.
If you can describe what you do in one sentence, and the person on the other end says “really?” or simply shows a genuine reaction, then you know you’re on to something! Otherwise, you’ll simply blend into their already overcrowded databank … just another person who “does what you do”.
With that being said, here’s my latest incarnation: “From 60 minutes to 60 seconds™. We produce short, powerful & personal “interview style” business videos. Just Shower & Showup™ and we’ll take care of the rest!”
You need to say just enough about the type of business you’re in so they can put you in some sort of box, but the main thing should be to give them a mental image as to how / why you’re different or better. You don’t want to be too out there or it won’t work, yet it’s got to be strong enough that they question what’s wrong with their current product / vendor or it makes them feel a little excited about maybe trying out what you do for the first time.
Just start paying more attention to what you say and how people react when you describe what you do, and I guarantee ALL of your marketing will become more effective.