Business Video Made Easy – Is This What’s Holding You Back?

fear-textIf you’re a business owner, professional, salesperson, or even a job seeker, it’s essential to have your own video to market yourself and/or your company.

I’m talking about a real video with YOU in it.

Not a flashy animated text video or a slide show, but something where people can really get to know you and decide if they believe what you’re saying enough to take the next step and email / call / meet with you.

If you don’t have this, you’re missing out – because chances are, they’ve just seen your competitor’s video, and already made a connection with him. Why would they need to call YOU if they’ve already found their guy?

That’s the type of culture we live in these days – Google search and social media and YouTube. By the time you get them on the phone it’s already too late.

Great – so, what’s holding you back?

Fear? Budget? Disbelief?

If it’s disbelief, there’s not much I can do. If it’s budget, there are lots of options and it is possible to do it yourself or hire out only parts of the video if you understand the process. BUT, the biggest roadblock I run into is fear.

Most people don’t want to be in front of a camera. It’s not natural! People don’t know how to act or what to say, and don’t want to look stupid (which would defeat the purpose of making a video in the first place!)

That’s exactly what our Shower & Showup™ process addresses. In a simple and fun way, we’re able to get you comfortable, get you talking, and through the magic of editing, make you look great – no matter what.

Over the next couple months, I’ll be getting into more specifics, but here are the 3 key areas that make up this process:

1. setup – lighting, camera setup, audio
2. interviewing / what questions to ask
3. editing – what to leave in, what to leave out

I’m hoping this information will at least get you comfortable enough to get started, whether you do it yourself or hire a company like ours.

Look for the next part of this series, “The Secret To Staying Cool, Confident & Looking Great” in the next couple weeks … and, stay tuned for a complete behind the scenes video, where you’ll get to see a full length interview, and how we turn that into a short 90 second video.

PS – you can see some examples of our Shower & Showup™ videos here

About the author

Mike Liebensohn

In search of truth amidst the human condition. Singer/songwriter at and Video Producer at

Posted on by Mike Liebensohn in Shower & Showup, Video Marketing, Video Production, YouTube Marketing

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