Benefits To Being In Your Own Video

There are plenty of good reasons to use video in your marketing – on your website, on YouTube, on Facebook, etc. And a quick Google search will turn up MANY statistics to prove this point.

But, why not a go a step further?

If you’re a small business owner, entrepreneur, service provider (or any singular person out there who has to interact with other humans before “making a sale”) then why not BE IN THE VIDEO yourself?!

It’s a triple threat:
1. deliver the message about your product or service
2. SHOW them how it’s unique / special
3. plant the seeds leading to building a relationship with
them by letting them get to know you, the person behind the product

In other words, let people “meet you” before they meet you!

Imagine looking professional, friendly and knowledgeable in a number of videos on your website (and in web searches) … not only is it more engaging than plain old text / pictures, but if it’s done right, you’ll be reaping some of the same benefits of a “live” meeting: building trust, rapport, and familiarity.

Later, when you do meet in person or on the phone, you’re perceived as a credible authority in your industry (there’s just something about seeing people on “TV” or a stage that makes them seem more important, no?)

Sales teams & customer service people can each have their own video … so the prospect or customer knows who is on the other end of the phone.

Professionals who work by referral … these days people want to still check you out online even if you come highly recommended.

Business owners … let the customer know there’s a real person with passion and skill behind the company

If this makes sense to you, then the obvious choice is to get those videos produced in the most painless way possible, using VideoActive’s “interview style” Shower & Showup™ approach. We are the go-to company for people who want to be in their own marketing videos. It’s all we do. We know how to draw out your message in an easy, unscripted, and authentic way – even if you’re not sure exactly what your message is – even if you’re camera shy.

We do all the work, you just show up.

Contact us to set up a 5 minute phone call, where we can both quickly decide if we’re a good fit or not. There’s absolutely no pressure, just like our taping process =)

About the author

Mike Liebensohn

In search of truth amidst the human condition. Singer/songwriter at and Video Producer at

Posted on by Mike Liebensohn in Authentic Marketing, Shower & Showup, Video Marketing, Video Production, YouTube Marketing

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