Archives

Authenticity In Marketing

June 7th, 2017 (No Comments)

I talk about the importance of creating “authentic” videos a lot, but I just listened to a podcast where Malcolm Gladwell really nailed why this is so important. In other words, why should a business owner, non-profit, professional service provider, artist, etc want to have an authentic profile video where the viewer can get to […]

Benefits To Being In Your Own Video

December 21st, 2015 (No Comments)

There are plenty of good reasons to use video in your marketing – on your website, on YouTube, on Facebook, etc. And a quick Google search will turn up MANY statistics to prove this point. – But, why not a go a step further? If you’re a small business owner, entrepreneur, service provider (or any […]

An “Authentic Mission”

November 27th, 2015 (6 Comments)

I’ve felt kinda lost most of my life. This world and people didn’t make much sense to me. I could relate to things more than people, so I would lock myself in my room and play the guitar, work on computer programs, or build something. In school I was a loner and didn’t have a […]

Inexpensive Camera Options & Resources For DIY Video

November 1st, 2015 (No Comments)

Professional video production often requires cameras and lenses costing thousands of dollars, specialized lighting, expensive microphones, and years of experience. Yet, it is possible to get really amazing results using inexpensive gear, if you know what to get and which aspects are important. In this post I’m sharing my thoughts on the cheapest options that […]

How To Choose a Video Production Company For Your Business

May 8th, 2015 (No Comments)

As a business owner, you understand the important of a strong video presence these days – on your website, YouTube, and social media. Not only do today’s consumers expect it, but when done right, video sells for you 24 hours a day, freeing up time and resources  for other parts of your business. Technically, it’s […]

Activate Your Marketing With VideoActive

April 1st, 2015 (No Comments)

Real Video, Real People – Could This Be The Missing Ingredient?   You’ve got a website. You send out emails. You post things in social media. But how well are you connecting with your audience in this new virtual world? It’s time to “punch up” your marketing with more personal, entertaining, and engaging content that […]

Unique Selling Proposition (USP), Value Statement, Elevator Pitch, 30 Second Commercial, Twitter Profile Message …

March 21st, 2015 (No Comments)

I’m constantly re-writing and testing out different messages to see what gets the best response. I believe it’s the most important thing you can do for your business. If you can describe what you do in one sentence, and the person on the other end says “really?” or simply shows a genuine reaction, then you […]

Marketing Assets vs Liabilities – Why Business Owners Should Invest In Video First

March 19th, 2015 (No Comments)

Before spending a dime advertising in Google, Facebook, newspapers, billboards, mailings, radio – wouldn’t it make sense to KNOW that the message you’re putting out there is going to be effective? Why spend the money to get people to see / hear about your company if it’s likely going to be ignored or the point […]

Small Business Marketing – Making Your Video (Interview Questions)

December 12th, 2014 (No Comments)

What do you like better – Obama or Clinton? Don’t worry – I’m NOT talking politics … just making a point about communication. With Barack, it’s obvious that he’s reading a teleprompter, while Bill just comes across like he’s having a conversation with you over a cup of coffee. While you may not have Bill’s […]

Business Video Made Easy – Is This What’s Holding You Back?

November 21st, 2014 (No Comments)

If you’re a business owner, professional, salesperson, or even a job seeker, it’s essential to have your own video to market yourself and/or your company. I’m talking about a real video with YOU in it. Not a flashy animated text video or a slide show, but something where people can really get to know you […]